ABOUT & CASE STUDIES
Making things happen … with the minimum of stress.
My passion for managing projects and events is something that has evolved over many years, through my experiences in a wide variety of industries and roles.
My early career was spent working in the family print business in Yorkshire. Not only did this teach me everything I needed to know about attention to detail and cost-efficiency, but it also embedded priceless knowledge of how to run a successful business.
Stepping into the role of police wife, I followed my husband’s career from rank-and-file officer through to Chief Constable, relocating across two counties to Warwickshire. This role afforded me access to an exciting range of events, including military functions, civic ceremonies and Royal garden parties. Attending occasions such as these dramatically broadened my horizons, and also gave me the confidence to relate to people from all walks of life.
I later moved from printing into marketing, specialising in travel and tourism for the first few years before branching out into other sectors.
By this time, it was clear how much I enjoyed the whole process of listening … understanding my clients’ ideas … and turning them into tangible offerings, be that products, print campaigns or events.
Jacquey Parker has been integral to the planning, execution and delivery of many of our high-profile events ~ including exhibitions, business briefings and corporate dinners. Her professional approach, positive attitude and ability to understand our complex needs make working with her painless and enjoyable. ~ The Aluminium Federation
After a life-changing diagnosis in 2008, I decided to set up JUMP Consultancy. Having my own business not only gave me the scope to draw on all my skills and experiences but also allowed me the flexibility to pursue my passion for live events while also receiving the treatment I needed.
Surmounting such a life challenge has given me a resilience, tenacity and positive approach that serve me very well in my business. I simply don’t “sweat the small stuff”, and this helps take the pain and stress out of event planning for my clients.
I look forward to working with you!
And in my spare time....
When I’m not working, I also like making things happen in my own life!
Highlights include: organising a team of fellow paddlers to take part and raise funds for The Shakespeare Hospice Dragon Boat Race; performing with The Stratford Festival Orchestra & Choir; arranging Meet Up’s events be that walking, cycling or other social gatherings and, coordinating litter-picking days with Rubbish Friends. I am also an ambassador for Tropic Skincare, an eco-friendly beauty brand, and for Business Buzz Warwick, a local networking group.
My values
- Authenticity
- Integrity
- Curiosity
- Cheerfulness
- Creativity
- Responsibility
CASE STUDIES
ALFED Annual Dinner 2021
Client: ALFED
Event type: Business Briefing & Corporate Dinner
Size: 250+ Delegates
Location: De Vere Tortworth Court, Wotton-under-Edge
To deliver the Business Briefing & Annual Dinner for ALFED – The Aluminium Federation.
ALFED represents businesses who process, trade and work with aluminium, they foster innovation, promote best practice, develop skills and champion member interests. From training and networking to research, advocacy, lobbying and outreach, they help their members solve problems, capitalise on opportunities and boost their competitiveness.
Due to lockdown restrictions they wished to commence these courses online.
The Annual Dinner and Business Briefing is a highlight in the ALFED calendar – an opportunity to catch up with industry professionals, offering an excellent networking for colleagues and friends. The Business Briefing is a programme of industry speakers offering new insights on transformation, innovation and strategy.
Despite being the first face to face event being promoted by ALFED soon after the 2021 lockdown the event was sold out within three weeks of promotion.
The event returned to the De Vere Tortworth Court after a short absence a popular venue for members based both in the UK and overseas.
JUMP worked closely with the client, venue and suppliers to ensure a successful outcome. With the sell-out of the event so early on in the year, one of the first priorities was to locate an additional hotel nearby for overflow accommodation. Travelling personally to site visit a number of hotels in the area, JUMP then coordinated this additional offering, coinciding this with luxury transfers from a specialist local company.
Every other aspect of the event was managed by JUMP including last minute negotiations for a new guest speaker when the secured one pulled out at late notice. All accommodation and dietary management, table planning, design, print and presentations along with other suppliers including AV Requirement, attendance of the Isle of Harris Gin Distillery, directly organised by JUMP to promote their Refill Project speaker liaison, and additional entertainment management.
Live on-the-day and evening event management included on-site support assisting with registration, AV liaison to ensure smooth running of the Business Briefing and speaker slides. Managing the Presidents VIP drinks and photo opportunity, ensuring the flow of guests during pre-dinner drinks into dinner, liaison with the Food & Beverage Manager and Ops Managers and management of post-dinner speakers, charitable auction and entertainment.
This is the first time JUMP had worked exclusively for this client and with this venue and the feedback from members and guests was extremely positive and the event was considered a huge success so much so that the client secured JUMP and the venue for the next event.
“Jacquey Parker has been integral to the planning, execution and delivery of many of our high profile events including exhibitions, business briefings and corporate dinners. The Aluminium Federation is delighted to engage Jacquey Parker for 2022 to ensure all our key events are delivered on time and to the highest standard. Jacquey’s professional approach , positive attitude and ability to understand our complex needs makes working with her painless and enjoyable.”
MASTERPIECE 100 EXHIBTION - THE PAINTERS' CO. CHARITIES
Client: The Worshipful Company of Painter-Stainers
Project: Promote the online Masterpiece 100 Exhibition
This ancient City of London Company supports the education of fine and decorative artists by awarding school prizes, scholarships and runs a national open art prize. The Painters’ Co. Charities support artists through the pandemic.
The Masterpiece 100 is the 2nd edition of its popular Painters’ Art Sale. September – December 2021
JUMP was tasked with the implementation of the Painters Art Sale ‘Masterpiece 100 Edition’ marketing strategy with the aim of raising the profile of the sale across social media platforms. Liaising with the client we established the social media platforms Instagram, Twitter and Facebook were to be utilised for the delivery of the project, with a scheduling platforms researched and a program of activity set up to ensure posts were delivered at regular intervals.
Research was completed into the bio of the artistes to ensure the correct hashtags and follows were included and relevant for each post and utilising the artists own social media following thus extending the audience reach.
Each artwork was tagged with Alt text to ensure maximum searchability and exposure.
The social media campaign was considered by all to have been a great success and resulted in greater awareness of the online exhibition and the work of the Painter Stainer’s Charity.
“Clear strategy, good organisation and effective reach. That’s why we’ll use JUMP for future social media campaigns.”
LOOKING DOWN WEBSITE DEVELOPMENT
Client: Looking Down Drone Services
Project: To develop a website for a drone business start up
Looking Down Drone Services were a new business start up looking to launch in 2021. With no online presence JUMP was tasked with assisting them in the development of a new website to ensure their online presence.
Liaising with Looking Down the first task was to develop a brand for the business. Working with the client and Web Directions initial logo and brand designs were submitted and approved. JUMP then worked on the copy and content for this new site, managing the copy writing and editing process, whilst advising on images and video and guidance on style and feel for the new site.
The concept of the site was developed and JUMP was in contact throughout the process assisting the client, advising on copy changes and ensuring they were fully acquainted with the login and content management aspect of the site.
A fully functioning site that allows the client to update content quickly and easily as his business grows.
“Working with Jacquey and Web Directions was a seamless experience, from the understanding of the initial brief, to some great design concepts leading to a website that gives me the professional online presence I was seeking. The work was delivered on time and within budget, cannot recommend enough!”
JONAS ANNUAL BUSINESS AWARDS
Client: Businesses Acquired by Jonas Software
Event type: Annual Conference & Awards Ceremony
Size: 300 guests
Location: The Jury’s Inn – Hinckley Island, Leicestershire.
Jonas Software acquires, manages, and builds industry-specific software companies globally. This event brings together a number of these companies who operate in the UK to network, learn, grow and celebrate in the success of their companies and the individuals within them.
This is the fourth Jonas Annual Business Award (JABA) and the third one managed by JUMP and each year brings a new motivational theme that is reflected throughout the day.
The event provides the perfect balance of company networking opportunities, education, multiple simultaneous workshops and teambuilding, charitable support and endeavours and concludes with a Gala Dinner, Award Ceremony and post Awards entertainment.
After conducting a venue find focusing on a central location to facilitate the broad spread of organisations across the UK & Ireland the confirmed venue was not only within budget but allowed the client to take over the whole of venue and accommodation for the event.
JUMP were involved in every aspect of this event from contract and rates negotiation and liaison across all the suppliers including:
Venue, AV, Motivational & Guest Speakers, Teambuilding, Entertainment & Awards, Themed Entertainment suppliers
Utilising the venue to its full potential JUMP worked on the logistics of the event liaising with the client, the venue and the delegates regularly and daily up to the event to ensure the best flow and procedures were put in place. JUMP also provided live on the day event management with on-site support assisting with registration, accommodation, logistics and food and beverage among many other responsibilities ensuring a seamless implementation from pre-event support to on site execution.
For the Gala Dinner & Awards ceremony JUMP were present throughout the evening, working with the venue’s Ops teams to ensure the evening flowed continuously from drinks reception to Awards Dinner and then onto to the final part of the evening which consisted of a plethora of post-award entertainment including ski simulators, ice bars and casinos.
The feedback received was hugely positive with the event considered a huge success. JUMP is hoping to work on future JABA events current climate willing!
JUMP were, and continue to be a key part of the success and value add contributor to our JABA (Jonas Annual Business Awards) event. Jacquey Parker has been our main point of contact and I cannot speak highly enough of her attentive nature and inspiring ideas through her diligent construction and management of our key annual event. From concept and planning through to celebrating the success I will continue to use Jacquey as our trusted partner of the design and delivery process for our event as she will ‘JUMP’ through hoops to ensure the event is awesome!
JONAS METALS GROUP
Client: Jonas Metals Group
Project: Marketing & Event Support
Location: UK & USA
Jonas Metals Software (JMS) was created following the merger of Compusource in the USA and Metalogic Ltd in the UK to service the metals distribution and processing market with world class leading software.
Jump Consultancy has provided marketing and event support for Metalogic Ltd since 2012 and for JMS since 2018.
Marketing support for Metalogic Ltd has included the development of their website and ongoing content management which includes copywriting and editing of news stories, client case studies and blogs. Regular client newsletters are created and sent out via Mailchimp and social media support includes scheduling Tweets using the Buffer platform for the companies Twitter and LinkedIn pages.
A rebranding exercise has been taking place for JMS and Jump has been responsible for facilitating the development of a new website build along with the management of a targeted advertising campaign with sector specific publications in the USA.
Event support for Metalogic has included the management of Corporate Client Golf Days. Metalogic as a company has been home working since 2008 and prior to 2020 would hold quarterly Town Hall meetings around the country. Jump has in the past been involved with the organisation of a number of these meetings and the subsequent and varied social and sporting events that would accompany these to help foster a cohesive team. Metalogic had a two season sponsorship deal with Wasps RFC and Jump would be responsible for managing client corporate hospitality for home games.
As Jump works on a fixed hourly rate, freelance support allows both organisations to tap into projects as and when time and resources are available.
A consistent ‘can-do’ approach
![iMetal Overview Ad[1]](https://jumpconsultancy.co.uk/wp-content/uploads/2021/08/iMetal-Overview-Ad1.jpg)
ASA 54th DUTCH PARTY
Client: ASA (Now part of ALFED)
Event type: Golf Day & Annual Members Dinner
Size: 80+ Guests
Location: The Belfry Hotel & Resort – Sutton Coldfield
The ASA (Aluminium Stockholders Association) was a membership/trade association who have recently merged with ALFED the Aluminium Federation. ALFED represent businesses who process, trade and work with aluminium. They help members solve problems, capitalise on opportunities and boost their competitiveness and the dinner presents an annual opportunity for sector member networking.
The ASA Dutch Party is an annual dinner held for the benefit of its members and their guests to meet, network, dine and enjoy the post dinner entertainment whilst supporting their chosen charities. It is also preceded the same day with an annual golf tournament that ties in with its charitable endeavours.
The Dutch Party is a little more unusual than many dinners in that in order to facilitate networking each guest will be asked to move tables after each course. This presents a particular challenge to the event organiser from a table planning aspect and also to the venue to facilitate this.
The event is traditionally held centrally within the Midlands making it accessible for members based both in the UK and overseas.
After conducting a venue find focusing on a central location with first class golfing on site The Belfry – four times host to the Ryder Cup – was the natural choice.
This is the second time JUMP have managed this event and they were involved in every aspect of this event from contract and rates negotiation to liaison across all the suppliers including:
Venue, Golf Day, AV, Event Dressers, Entertainment & Event Charities
JUMP worked closely with the client, the venue and selected guests to ensure a successful outcome. JUMP also provided live on-the-evening event management with on-site support assisting with registration, ensuring the flow of guests and photo ops during pre-dinner drinks, liaison with the Food & Beverage Manager to ensure all service staff understand the implications of a Dutch Party and movement of guests during the evening. Management of post-dinner speakers, charitable auction and entertainment.
This is the first time JUMP had worked with this venue and the feedback from members and guests was extremely positive and the event was considered a huge success so much so that the client secured JUMP and the venue for the next event – current situation willing!
A great event, enjoyed by all – we are looking forward to working with Jacquey on the next one!
K2 Law
Client: K2 Law
Event type: Training Course
Size: 20 Delegates
Location: Online
K2 Law offer high-quality immigration training, focussing in particular on teaching courses for those wishing to become OISC-regulated.
Due to lockdown restrictions they wished to commence these courses online.
K2 Law approached Jump Consultancy to enable the delivery of the first of a number of online courses. With a five week deadline and working from a standing start Jump was tasked with managing the branding of K2 Law and the set-up of a new e-commerce website to promote and sell the courses. Additional requirements were to work with the client to help identify the target market and help to facilitate the course advertising and marketing across a number of social media platforms, and to offer event support and engagement with course participants.
Working with Web Directions the first challenge was to develop a suitable brand and logo design for K2 Law.
Once a brand design was approved work started on the construction of an e-commerce website to enable the promotion, booking and payment of the online courses.
Jump advised on the additional set-up of Facebook and LinkedIn profile pages for K2 Law.
Once confirmed bookings were received Jump was responsible for the communication to course attendees and administering course materials.
Jump managed the on-the-day course registration with attendees being welcomed and introduced to the trainer. The two day course was delivered via Zoom and monitored throughout by Jump and elements of which were recorded for future promotional video content. Jump also designed and produced course certificates and a course survey that were despatched to all attendees.
Despite the tight deadline the course was delivered to the attendees on time with an online presence for the client and within the Jump budget specified. Feedback has been positive and Jump is now looking forward to working on the next event with K2 Law.